Posted by: Debra Alexander / wordmavenmusic | February 21, 2012

Oh! Why Am I Doing That?

Week 6 in the Canadian Songwriters’ Social Media challenge was all about blogging. I spent a lot of time checking in on blogs; subscribing to some new ones, letting go of some old ones, and reorganizing my rss feeds.

I was very heartened by katblahblog’s post in last week’s edition of Music Success in 9 Weeks, which was all about the inevitability of being a WIP (work in progress). So, taking up The Challenge with renewed spirit, I went back and fired up Manage Filter to inspect my Twitter feed. Oh. The stats there really threw me! But I fearlessly soldiered on. I decided to face facts—and see if I have any influence in the online world—by signing up at Klout. Oh. I really had to ask myself: Why am I doing this again? As it turns out, that is not a bad question to ask.

I found myself looking back at Week 1, and turning once again to David Allen’s blog for Getting Things Done. There I found a free podcast where he and Mike Williams discuss “Getting Things Done In Challenging Times.” They said that asking the questions “What’s the purpose?” and “Why am I doing this?” as you think about all your projects is an excellent step towards managing them. Are you on top of your game, delivering all that is expected of you? Are you doing things out of habit, or are you consciously choosing your work? According to  David, “If the volume and intensity and quality of commitments are not kept conscious, everybody overcommits like crazy.” We need to make sure our work is aligned with our purpose, which, they say, is the “ultimate intentionality.”

Our reputations are driven by our ability to align and achieve our purpose. Interestingly, Mike said, “your decision making process is almost a form of your brand.” OH! That reminded me, I never did finish my brand identity statement to my satisfaction. That moved me to call my brother-in-law, Hampton Bridwell, CEO of Brand Logic. Within ten minutes, Hampton came up with a tag line for me that says everything I have been trying to articulate (for years!) about what I do. In six words.

Now my task is to work backwards from the tag line and write something about how I actually deliver what those fab words say I do. Stay tuned for the big reveal of the tag line, and for my branding statement to be implemented across all of my social media sites. Hopefully I can actually finish that project before the nine weeks are up. But I know that if I actually achieve Music Success in 9 Weeks, as Ariel Hyatt promises, it will be because I am aligned with my overarching purpose.

“Do every day all that can be done that day.”

“Make each separate act a success in itself.”

“Do not separate mental power and personal action. Using mental power in one place at one time and physical power in another place at another time makes for inefficient, unsuccessful acts.”

“Every act can be made strong and efficient by holding your vision while you are doing it.”

—Wallace D. Wattles, The Science Of Getting Rich

“How total are you in what you do? Is your doing surrendered or non-surrendered? This is what determines your success in life, not how much effort you make. Effort implies stress and strain, needing to reach a certain point in the future or accomplish a certain result.”

—Eckhart Tolle, Stillness Speaks


  1. Debra, a beautiful post. And very timely for me. I find I am consumed each day doing task after task, and after weeks and weeks at this pace the reason(s) why are beginning to elude me. I appreciate the reminder in reading your process of going back to the beginning… and I mean the beginning. The core purpose that moves me to do everything I do. Music is a big part of that, and yet if I reflect on it… there is something even more essential than that. I have forgotten what it is at the moment, but I will remember it again. Thanks.

    • Karyn, when you figure out what that thing that’s even more essential than music, I hope you’ll blog on it. Always interested in what you have to say. I know it’ll come back to you one day when you’re not looking and the pace has slowed down. 🙂

  2. Hey Debra, thanks for the reminder to bring it all back to our key’s too easy to lose precious time exerting endless hours of effort without connecting our actions to our true purposes. I’m so glad to be on this journey with you…that we can remind and help each other to stay on track!

    • Well, Lily–you have always impressed me as being connected to your key purposes. Ditto re: glad to be on this journey with you.

  3. I agree.. thanks for the reminder! In all the business it’s easy to forget the actual purpose for it! And I also agree with Kat… why am I eating that anyways? Usually cuz I’m bored and it’s there!

  4. Excellent blog! I’m finding this week most difficult. I’ve not yet found a site that comments on the sort of music I do and in fact most of the sites that really interest me are non musical. That said 2 or 3 of the ones that I have found interesting are also the ones you mentioned. And your quotes about aligning and achieving purpose resonated strongly. You have helped re-invigorate me Debra. Thanks so much.

    • Ross, Thanks so much for taking time to comment. I am so glad you resonated with the quotes. Your comments have now re-invigorated me!

  5. Aw, glad to have heartened you, lady, as you do me! I am also finding myself asking that question, and I agree it’s something we should continue! I of course always have to add, “Why am I eating that when I’m full?” ;p

Leave a Reply to Lily C Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: